Regular readers of Animal Crackers will be familiar with one of the more odious tactics of Animal Rights extremists, viz., using the internet to demonize an individual, his place of business or his associations, and using the net as well to post personal information about the target — like address, phone number, the names of friends and relatives, place of work, school attended by kids, etc..
This enterprise has one purpose, and one purpose only: to intimidate the target into compliance. The target must live in fear that anonymous True Believers, filled with the fervor of their AR faith, will take it upon themselves to use that information to harass and intimidate him, to deliver vandalism to him and those he cares for, perhaps even to visit violence upon them. The more overtly violent groups, like SHAC and ALF, use this tactic as a matter of course to force compliance through fear where they've failed to gain compliance through persuasion.
It's a terror tactic.
The authors of such posts often seek "plausible deniability" about whatever illegal acts might (forseeably) transpire by stopping short of advocating any overtly illegal act — they can maintain that all they're really doing is expressing their opinion about the wickedness of the target (which they have a right to do) and posting public information in a public place isn't against the law. Surely, they can't be held responsible if some anonymous soul takes it upon himself to act illegally on the information.
For his part, the target is alone, knowing that he's been fingered, never knowing if or when some nut case will read between the lines and act out. It's an intimidating, terrifying place to be, even if nothing happens.
I've likened this approach to building a tinder pile, dousing it with gasoline, extolling the virtues of a great fiery blaze, inviting hundreds of anonymous people to gather around and supplying them all with lighted candles: if you do that often enough, someone is going to create a conflagration, even though you didn't explicitly instruct him to do so.
Up until now, so far as I know, this tactic has been used pretty much only by SHAC, ALF and other such overtly violent groups. But now there's a new player — and it none other than PeTA.
Call Wet Seal CEO's Wife on Her Birthday, Wednesday, June 8
Sharon Waller, wife of Wet Seal CEO Joel Waller, is celebrating her 63rd birthday this Wednesday, June 8. While Sharon is opening gifts and eating cake, rabbits and other animals on fur farms are suffering in tiny metal cages for her husband's company. If you would like to call Sharon and tell her how disgusted you are that Wet Seal still supports the cruel fur industry, you can reach her at home at(phone number redacted . . . ed). Urge Sharon to ask her husband for a birthday gift that will save rabbits from having their necks broken and their skulls bashed in: a permanent fur-free policy for all Wet Seal stores.
Also, should you wish to send Sharon any birthday gifts, like black roses with a card explaining why you oppose slaughtering rabbits for their fur, you can send them to her home at:
Sharon Waller (home address redacted - ed)
After you call Sharon, don't forget to comment here to tell us how it went!
-Noah Cooper peta2 Campaign Coordinator
So it's now official: PeTA has openly adopted harassment, coercion and intimidation, by proxy, as a matter of policy. Or so I would argue.